I wouldn’t have written that headline about 8 years ago, when I was a full-time reporter in Cleveland, Ohio. If you’d asked me, I’d have said “Oh, I have one job. I’m a columnist.” The truth was, I had two jobs. I was a pianist at a church.
Don’t laugh at that gig. It gave me an extra $400 a month. But I didn’t take it seriously because it was my play job. My real job was filling the news hole at the Cleveland Plain Dealer.
I was thinking like an employee, not as an entrepreneur.
If I’d been thinking like an entrepreneur, I’d have realized I had a platform and taken advantage of it. I’d have published a collection of my columns, and recorded a CD of my compositions. In other words, I’d have used my job(s) to create another stream of revenue.
I took 8 years to develop an entrepreneurial mentality; self-employment hastened the shift. These days, though, every working person needs to think of her/his career as business. Those of us in journalism are peering into a dark future. Newspapers and magazines are cutting back as advertising diminishes. Employees – whether full-time, part-time or freelance – are expendable. Thinking like an entrepreneur is no longer a luxury. It’s a survival strategy.
That’s not my opinion. I’m quoting the advice of Joe Grimm, the innovative recruiter who just left the Detroit Free Press.
In 2007, I attended a conference where Grimm gave a presentation to mid-career journalists. He stressed the need to be entrepreneurial, to go for the essential job. If you wonder what that means, take a look at his career.
Back in the 1990s, when print was still king, he was prescient enough to set up a website offering career advice. That move expanded and reinforced his status as an expert – and brought lots of attention to his employer, the late Knight-Ridder.
In 2003, he began writing a career-advice column for the Poynter Institute. Five years later, he’s using that content to publish a book.
BTW, Grimm gave the audience another piece of advice: Don’t think that delay adds to quality.
That’s why this post is being published tonight.