One of my most difficult shifts in my transition from print to multi-media/visual storyteller, has been developing a way of seeing.
I have a way of hearing, because I’ve played piano for more than 40 years. I can actually hear melodies and rhythms and execute them. I’m aiming to develop the same type of ability as a photographer/designer/Flash designer. It’s a crucial skill to have because the web has become a visual medium – Derek Powazek, notwithstanding.
Now, I’m real left-brain about this. I look and analyze. Then I look and analyze some more. And I read. So I was thrilled by this interview with Sol Sender, the designer who created the logo for Barack Obama’s campaign.
He blew the McCain/Palin logo out of the water, to the detriment, I’m convinced of the losers. The Obama logo was fresh and inspiring, masterfully reinforcing the candidate’s personality and values. Plus, the use of white space had that Web 2.0 feel; the implication was Obama was the candidate for the digital age.
McCain’s logo, by contrast, reinforced the candidates’ names, but gave no insight into their personalities. There were white letters, but almost no white space and the logo looked darkand tired next to Obama’s.
I loved the interview because Sender explains his process, something my left brain loves to consider. Now that I’m living the motto, “don’t be envious; be inspired,” I’ll be using Sender’s steps as a template.




